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Monday, May 21, 2012

Ferrari gets a Red Letter from Luca di Montezemolo

The Boss has sent everyone a letter to motivate them before the Monaco GP.  I saw this one earlier in Italian Luca but the translator was particularly poor at getting your point across with any accuracy.  I thought I'd wait for the Ferrari boys to do it right.  Without further ado here's the letter:

Maranello, 21 May – “The Championship is in our own hands.” Luca di Montezemolo chose to give the Scuderia a boost and a show of confidence through a personal letter addressed to all the staff, on the eve of the team’s departure for the Monaco Grand Prix. 

“The championship is very open and so far, there has not been one dominant force,” wrote the Ferrari President. “A series of circumstances and the work done here to improve the car, as well as Alonso’s great ability, has led to us leading the Championship after five rounds. We must capitalize on that, with each one of us giving our very best at home and at the race track, including Massa who must bring home the results we expect from him. 
“I know from Domenicali, with whom I am in constant contact, how hard all of you are working,” continues the letter. “Of this I am sure, also because winning the Championship depends only and exclusively on ourselves: on our ability, our creativity, our determination and our desire to show that we are the best.

Poor Felipe Massa; even in the motivational speech he's being chided as the most disappointing in the class and being held up to the rest of the team as someone who is not quite "one of us" anymore.  I'd really like to see him flourish at some other team - Back to Peter Sauber for a season in exchange for Kamui Kobayashi.

Surely Ferrari could do with a years free promotion in Japan where they have a strong market presence.

The American audience would call this "Massa Motivation 101"