Further to an earlier post where Bernie was extolling the virtues of Sky F1 it's interesting to have a look at the TV viewing figures for the seven races to date as they compared to last season.
I think they make interesting reading for sponsors, fans and the FIA
PA = Peak Audience
Australia:
BBC 2011 PA = 3.18m
Sky F1 2012 PA = 1.02m
BBC 2012 (highlights) PA = 3.28m
Malaysia:
BBC 2011 PA = 4.4m
Sky 2012 PA = 1.5m
BBC 2012 (highlights) PA = 3.2m
China:
BBC 2011 PA = 4.3m
Sky 2012 PA = 0.85m
BBC 2012 PA = 4.1m
Bahrain:
BBC 2010 PA (no race 2011) = 6.1m
Sky 2012 PA = 1.6m
BBC 2012 (highlights) PA = 4.1m
Spain:
BBC 2011 PA = 6.2m
Sky 2012 PA = 1.05m
BBC 2012 PA = 4.6m
Monaco:
BBC 2011 PA = 6.1m
Sky 2012 PA = 0.56m
BBC 2012 PA = 4.16m
Canada:
BBC 2011 PA = 8.5m
Sky 2012 PA = 1.8m
BBC 2012 (highlights) PA = 3.1m
